Lahooti is a grassroots cultural organization committed to celebrating Pakistan's cultural wealth and driving social change through the arts. Our flagship event, Lahooti Melo, serves as a vibrant melting pot of artistic expression. It unites artists from across Pakistan and the globe to share experiences, explore trends, address challenges, and reflect on the profound influence of art and music on society. As an art director and curator, my role involves visually translating the annual theme, curating the artist lineup, and crafting the festival's physical experience.