Lahooti Melo 2022
Celebrating Indus
Lahooti Melo 2022, along with its accompanying event, "Coming Together," continued its celebration of the rich cultural heritage of the Indus region, following the previous year's theme of "Celebrating Indus." This special fundraiser, "Coming Together," was dedicated to supporting flood relief efforts in Sindh. Through the mediums of music, art, and dialogue, it honored the resilience of the Indus communities, fostering unity for a significant cause.
Birgit Lamm, FNF Country Director at Lahooti Melo |
Photo by Asif Ansari
Curated Instagram Feed
Souvenir Design
Key visualizer for the event depicting a Sufi girl performing Sindhi mystical dance/dynamic meditation called Dhamaal.
Main Stage Key Visual Design
Artist Lineup Posters
Social Media
Posts & Reels
Local Performers
Shumol from Hunza
Photo by Asif Ansari
Event Collateral
Invitation Card
Lanyard Design
Invitation Cover
Stage Design
Key Visualizer
Coming Together
Fundraiser for Flood Relief
To symbolize the harmonious coming together of diverse generations and genders within the community through music and dance, the design philosophy drew inspiration from the clothing, culture, and vibrant colors of Sindh's Bhakti tradition. This tradition beautifully represents the unique synergy between Hindus and Muslims.
The event provided an opportunity for young musical talents to unite for the cause of flood relief and engage in inter-generational dialogues through the mediums of music and the arts.