Lahooti Melo 2023
Celebrating a decade of the legacy
Lahooti Melo 2023 commemorated "10 years of Lahooti" to celebrate the festival's enduring legacy and its profound impact on youth. For the festival's identity, we opted for a lively, retro aesthetic, standing out against a warm off-white background.
Birgit Lamm, FNF Country Director at Lahooti Melo |
Photo by Asif Ansari
Curated Instagram Feed
Souvenir Design
Key visualizer for the event depicting a Sufi girl performing Sindhi mystical dance/dynamic meditation called Dhamaal.
Main Stage Key Visual Design
Artist Lineup Posters
Local Performers
Shumol from Hunza
Photo by Asif Ansari
Event Collateral
Invitation Card
Lanyard Design
Invitation Cover
Stage Design
Key Visualizer
Coming Together
Fundraiser for Flood Relief
To symbolize the harmonious coming together of diverse generations and genders within the community through music and dance, the design philosophy drew inspiration from the clothing, culture, and vibrant colors of Sindh's Bhakti tradition. This tradition beautifully represents the unique synergy between Hindus and Muslims.
The event provided an opportunity for young musical talents to unite for the cause of flood relief and engage in inter-generational dialogues through the mediums of music and the arts.