Saif Samejo, the architect of Lahooti, embarked on a journey of Sufi music by forming a his folk rock band "The Sketches"
in 2001. Even though he did not
have a formal training, but he had an understanding of distinct, mystic folk sounds that had an everlasting impression on his auditory perception. This quality beautifully shaped the identity of The Sketches which is indeed a breath of fresh air amid the mainstream music of Pakistan.
As the lead designer at Lahooti Records, my job is to interpret The Sketches' music and create visually compelling artworks for their albums and singles.